Sales AI is split between finding people to contact and understanding what happened in the conversations you already had.
9 tools · 4 free or freemium · 0 with a published free allowance · updated 2026-09-18
Sales & CRM — 9 AI tools reviewed on AI Supermarket, including Salesforce Einstein, Apollo.io, Clay, Gong. 4 of 9 have a free or freemium tier. Every entry links to the vendor's official site. Machine-readable index: /llms.txt.
Prospecting is the crowded half. Apollo.io, ZoomInfo, Seamless.AI and Clay assemble contact and company data, and AI layers on enrichment, sequencing and email drafting. The quality of the underlying data determines everything; the AI is the delivery mechanism.
Revenue intelligence is the half that changes behaviour. Gong, Outreach and Salesforce Einstein analyse calls, emails and deal activity to show which deals are actually progressing and which only look healthy. This is information a manager genuinely cannot obtain by reading CRM fields.
The email-coaching layer is smaller but immediately practical. Lavender and Regie.ai improve the messages reps send, which is the highest-volume activity in most sales organisations.
| Tool | Pricing | Free tier | What it does |
|---|---|---|---|
| Salesforce Einstein salesforce.com |
Paid | — | AI predictions, copilots and agents across Salesforce clouds. |
| Apollo.io apollo.io |
Freemium | — | B2B contact database plus AI sequencing and email writing. |
| Clay clay.com |
Freemium | — | Waterfall data enrichment powered by AI research agents. |
| Gong gong.io |
Paid | — | Revenue intelligence from calls, emails and deal activity. |
| Outreach outreach.io |
Paid | — | Sales execution platform with AI deal and pipeline assistance. |
| Regie.ai regie.ai |
Freemium | — | AI prospecting — sequences, emails and call scripts that convert. |
| Lavender lavender.ai |
Freemium | — | AI email coach that helps reps write better, faster. |
| Seamless.AI seamless.ai |
Paid | — | Real-time contact and company data for prospecting. |
| ZoomInfo zoominfo.com |
Paid | — | B2B intelligence with AI-powered buying signals. |
Volume-based generic outreach increasingly fails because mailbox providers filter it and recipients ignore it. AI helps most when it improves relevance and personalisation, not when it multiplies volume.
Software that analyses sales calls, emails and deal activity to surface risk and forecast accuracy — for example, flagging a deal that has gone quiet or a competitor mentioned on a call. Gong and Outreach are the established names.
Enrichment, usually. Most teams already have more contacts than they can work effectively; the constraint is knowing which ones to prioritise.
Last reviewed 2026-09-18. Pricing and free allowances are read from vendor pages and change without notice — verify before committing. This page is an independent directory and is not affiliated with the tools listed.
AI predictions, copilots and agents across Salesforce clouds.
B2B contact database plus AI sequencing and email writing.
Waterfall data enrichment powered by AI research agents.
Revenue intelligence from calls, emails and deal activity.
Sales execution platform with AI deal and pipeline assistance.
AI prospecting — sequences, emails and call scripts that convert.
AI email coach that helps reps write better, faster.
Real-time contact and company data for prospecting.
B2B intelligence with AI-powered buying signals.